B&W Blog
B&W Blog
A very cool, very photographic commercial
Of course, because these are small, scale-model cars, shot in super close up, the depth of field is extremely minimal. And it just looks so cool, sort of a hyper bokeh effect (bokeh is the Japanese term for the attractive look of an out-of-focus background in a photo). There’s even a reference to the work of the great contemporary art photographer David Levinthal in the shot of the fan figurine in the stands (Levinthal shoots mainly small figurines in super-close-ups, thus exaggerating the already shallow depth of field of the 20x24” Polaroid for an entrancingly dreamy and expressive look: http://www.davidlevinthal.com/works.html). The spot also pays tribute to the narrow depth-of-field swing-and-tilt look currently popular in photography. Of course, this great spot looks just OK in this low-def online mode, so look for it on real TV, especially in HD (on ESPN & elsewhere). If you love photography, you’ll dig this spot. And if you ever enjoyed slot-car racing, you’ll dig it even more. Of course, this has nothing to do with B&W, but we love it anyway!
Wednesday, June 4, 2008
Having recently worked at an ad agency for many years, I had to watch a lot of lame commercials as part of my job, so when I see a good one it is a treat. The current “Nationwide NASCAR” spot by the super-creative Wieden + Kennedy agency from the great city of Portland, Oregon is seriously & very photographically cool. They’ve used slot cars to create a surreal NASCAR spot: